multi-channel Strategies for the Ag Industry
Marketing today isn’t one-size-fits-all.
Multi-channel means your message shows up wherever your customers actually spend time: in print with Lancaster Farming, the region’s leading ag newspaper, on the phone, in their inbox, on search, on social, or on the farm show floor—working together to drive real inquiries and sales.
Integrative Marketing for Agriculture
Our Multi-channel Approach
Awareness & Lead Generation:
How We Help Each Audience
Auctioneers & Event Organizers
🧭 Awareness: We fill the seats by promoting your auctions and events through targeted display, social media, radio, and streaming platforms so buyers know when and where to show up.
📈 Lead Generation: We use retargeting, email, and search campaigns to convert those interested bidders into attendees and repeat participants.
Small Businesses
🧭 Awareness: Build recognition with local audiences through SEO, social media campaigns, and targeted display. Perfect for rural retailers, independent farmers, and new ag-adjacent brands.
📈Lead Generation: Convert awareness into sales using form-fill campaigns, email marketing, and reputation management that establishes trust early.
RECRUITMENT & HIRING
🧭 Awareness: Build your employer brand across rural communities with in print with Lancaster Farming, targeted social/display, and geofencing at ag shows, vo-tech/CDL schools, and competitor locations to reach passive candidates.
📈Lead Generation: Drive qualified applications with Instant Forms and “tap-to-apply/call,” job landing pages, retargeting, and lookalikes—then optimize to cost-per-apply and show rate.
Medium & Large Businesses
🧭 Awareness: Expand your regional presence with professional video, Streaming TV , and high-impact programmatic display ads designed to make your brand stand out.
📈Lead Generation: Drive new customers with search engine marketing, LinkedIn outreach, and analytics that optimize campaigns for ROI.
Community Organizations & Rural Services
🧭 Awareness: Share your mission through video, social, and influencer collaborations that build community connection.
📈Lead Generation: Recruit new members, donors, or participants with email campaigns, search optimization, and targeted digital outreach.
We’re Certified Experts in the Channels That Drive Rural Growth
Building on the trusted reach of LancasterFarming.com and powered by our new LF Digital Media solutions, our certified specialists deliver measurable results across every platform from streaming video to programmatic display.
Engagement & Social
Leads & Conversions
📊 Monthly Reporting
Every service with Lancaster Farming Digital Media includes detailed monthly reporting to track performance and measure success.
We provide transparent insights into impressions, clicks, conversions, and audience engagement. This helps you understand what’s working and where to optimize.
Need Extra Guidance?
Monthly check-in meetings are available upon request to review your results, discuss opportunities, and adjust strategy as needed.
LancasterFarming.com Digital Advertising
Available in Desktop and Mobile:
Run of Site (ROS)
Reveal Billboard
Sticky Anchor
Business Directory
Email Newsletter Sponsorships
Native Ads
Collaborative Content
Reach one of the most engaged agricultural audiences in the Mid-Atlantic and beyond. Advertising directly on LancasterFarming.com connects your brand with farmers, agribusinesses, and rural consumers who trust our site for industry news, events, and classifieds.
Display ads, sponsored content, and directory listings offer flexible options to match your campaign goals. Whether you’re driving awareness, promoting products, or generating leads.
WHO WE REACH: A loyal, agriculture-focused readership that includes farmers, dealers, and ag-service providers who turn to LancasterFarming.com for industry news, events, and classifieds.
WHY IT WORKS FOR AG: With over 150k monthly visitors and 75% of traffic on mobile, LancasterFarming.com delivers high-visibility placements like the Reveal Billboard and Sticky Anchor that keep your brand top of mind across every screen.
Targeted Display & Video Programmatic Ads
Display Banners, Streaming TV,
Online Video, YouTube
Targeted Display and Video ads delivered across high-traffic websites and streaming platforms using precision targeting by geography, demographics, interests, and behaviors. Display banners build brand familiarity through visual repetition, while video placements capture attention and tell your brand story through motion and sound.
WHO WE REACH: Showcase equipment, services, or events where ag buyers are already watching and reading content. This includes industry news sites, YouTube channels, or streaming TV programs.
WHY IT WORKS FOR AG: Farmers and rural audiences consume digital content daily, whether catching market updates, watching product reviews, or streaming at home. Display and video campaigns keep your brand visible at every touchpoint, which reinforces awareness and drives engagement wherever your audience is online.
Search Engine Advertising
Appear at the top of Google or other search engines when buyers are actively searching for your products and services. Search ads capture intent right when prospects are ready to act.
WHO WE REACH: Buyers actively looking for tractors, feed suppliers, parts dealers, and local ag services.
WHY IT WORKS FOR AG: Farmers searching for “used tractor dealers near me” or “bulk poultry feed” will see your business first, putting you ahead of competitors when it matters most.
TARGETING OPTIONS:
Keywords and phrases relevant to your business/product
Geographic targeting (by state, county, city, or radius)
Custom ad schedules for seasonal campaigns
Audio & Radio
Reach ag audiences wherever the workday takes them: in the truck, at the barn, or on the road.
Through a mix of traditional radio, streaming audio, and ag-focused podcasts, your message plays in real time for listeners who rely on spoken media throughout their day. Audio ads deliver brand familiarity and recall through consistent repetition and can drive immediate action through local or digital calls-to-action.
WHO WE REACH: Farmers, agribusiness professionals, and rural audiences who tune in to ag news, weather updates, and podcasts during daily routines.
WHY IT WORKS FOR AG: Audio fits naturally into farmers’ lifestyles and it reaches them while they’re working, traveling, or operating equipment, when visual media isn’t practical. Consistent, trusted audio spots build brand recognition and loyalty through repetition and tone.
TARGETING OPTIONS:
Local and regional radio placements
Streaming platforms (Spotify, Pandora, iHeart, etc.)
Ag-themed podcast sponsorships
Geo-targeted or demographic based ad delivery
AWARDS: Multiple Keystone Media Awards, including recent Sweepstakes; INMA Global Media Awards finalist for Best Use of Audio.
Our Podcasts
Retargeting
Stay top of mind with ag buyers who have already shown interest in your products or services. Retargeting campaigns deliver display, social, or video ads to people who have visited your website or interacted with your brand. This keeps your message visible as they continue their buying journey.
WHO WE REACH: Farmers, agribusiness owners, and rural customers who previously visited your website, viewed specific products, or engaged with your ads online.
WHY IT WORKS FOR AG: Farm purchasing cycles are often long and research-heavy. A grower or equipment buyer may visit multiple times before making a decision. Retargeting keeps your brand in front of those high-value prospects, increasing recall and driving them back when they’re ready to purchase or book an appointment.
TARGETING OPTIONS:
Website visitor retargeting
Social media engagement retargeting
Custom audience lists
Cross-device remarketing
Email Marketing
Deliver a custom designed email to thousands of recipients, segmented by geography, demographics, job type, or interest. After the initial email, retargeting ads are deployed to those who engage.
WHO WE REACH: Directly reaches inboxes with measurable engagement. Ideal for promoting farm shows, auctions, or seasonal sales.
WHY IT WORKS FOR AG: Farmers and agribusiness professionals check their email regularly for industry updates, product offers, and event information. Email marketing ensures your message reaches verified, interested audiences with personalized, trackable results.
TARGETING OPTIONS:
Geographic targeting (by state, county, or zip code)
Audience segmentation by occupation or ag interest
Engagement-based retargeting for users who open or click
Access to 1st-party and 3rd-party email data
PROVEN RESULTS
Our email marketing delivers real impact, with open and engagement rates well above the typical 27%+ average for the ag industry. Backed by our extensive 1st-party subscriber base of farmers, agribusiness professionals, and rural lifestyle audiences, your message lands directly in the inboxes that matter most. It’s a proven way to build awareness, drive event attendance, and generate measurable results for ag-focused campaigns.
Geofencing
Reach mobile users within a precise geographic area, as tight as a 50-meter radius. Whether it’s a farm show, dealership, or competitor’s location, geofencing ensures your ads reach the right people at the right place and time.
WHO WE REACH: Attendees at farm shows, auctions, dealerships, equipment lots, and even nearby competitors. Perfect for connecting with ag buyers who are actively shopping, traveling, or attending industry events.
WHY IT WORKS FOR AG: Farmers and ag professionals spend much of their time on the road or at key locations like feed suppliers and equipment dealers. Geofencing lets you reach them exactly where they are, making it ideal for local promotions, product launches, or event awareness.Real-time mobile audience reach
TARGETING OPTIONS:
Event-based targeting (farm shows, trade expos, etc.)
Competitor and dealership targeting
Hyper-local geographic targeting
Real-time mobile audience reach
Photography & Video Production
Story → Shoot → Edit → Deliver:
Brand Videos, Social Clips, Photography, Drone, Event Coverage
Showcase your business with custom photo and video that tells your story. Whether it’s shot on farm / in studio, we edit for every channel (web, social, email, events, etc).
Our team’s work has earned multiple Keystone Media Awards (including a recent 3rd consecutive Sweepstakes win) and global recognition from INMA for audio/video storytelling.
Storyboarding & production planning, on-site or in-studio shooting, professional editing, graphics, licensed music/voiceover, and delivery of files you own for use anywhere. Certified drone pilots and custom packages available.
WHO WE REACH: Equipment dealers, seed & feed brands, processors, ag service providers, auctioneers, ag nonprofits, ag-tourism, event organizers, anyone in the ag/rural economy who needs high-quality visuals that convert.
WHY IT WORKS FOR AG: Authentic, locally produced content builds trust faster with farmers. Real people, real operations, and clear product benefits outperform stock imagery. This connects, educates, and drives inquiries across your website, social, email, and sales presentations.
TELL US YOUR STORY
We’ve worked with dealers, farmers, auctioneers, and rural businesses for decades.
Now we want to hear what makes your story unique.
Social Media Marketing
Facebook, Instagram, Threads, LinkedIn, TikTok
Reach ag audiences where they already spend time: on social platforms that build awareness and engagement. Promote your brand, events, or seasonal offers with scroll stopping visuals. Facebook, Instagram, LinkedIn, TikTok owners engaging with farm lifestyle, ag news, and event content.
WHO WE REACH: Ag audiences that are active on Facebook, Instagram, LinkedIn, and TikTok. This includes farmers, auctioneers, agribusiness owners, and rural lifestyle enthusiasts.
WHY IT WORKS FOR AG: Social platforms connect you directly with your community, from auction attendees to lifestyle buyers. Drive measurable awareness, leads, and trust.
TARGETING OPTIONS:
1st Party Data from our LancasterFarming.com website
Demographic & Behavioral Targeting
Lookalike Audiences
Retargeting Website Visitors